ada offers a one-year community-based, part-time fellowship program including high-impact events and a cross-organizational community. We invest in people because it’s people who make organizations fit for the future. It's our goal to explain and explore how technological developments are driving social change.
ada is the place for collaborative learning
and personal growth
ada | fellowship
Growth rarely
happens alone
The ada | fellowship comprises three components:
Through our modules - each covering one core topic of digital transformation - your fellows will be able to use the ada | hub, our learning platform, to kick off or deepen their digital skills. The program is offered in German and English.
In our Future Lab participants will apply their new knowledge and work in cross-organizational teams to bring new ideas and solutions into your organizations.
At our live events the fellows are treated to inspiring speakers and have the opportunity to talk to, work with and learn from one another while establishing a cross-industry network.

The ada I fellowship is aimed at large and medium-sized enterprises from every sector, as well as political and public institutions that want to prepare their employees to meet the challenges of the digital transformation.
The EU wants to become the first climate-neutral continent. To reach the sustainability goals, organizations need to change their mindset and broaden their knowledge. But it also takes a strong, cross-company network committed to save the planet together. That's why we created the digital "Sustainability Journey".



















































Theodor Weimer, CEO Deutsche Börse
"The human factor is crucial to the success of our strategy. That's why we invest in training and are committed to ada."

Dorothee Bär, Former Minister of State
"We had numerous applications within the federal government. - I would have loved to become an ada fellow myself."

Mathias Kammüller, CEO Trumpf
"The ada | fellowship enables our employees to learn new skills and ways of thinking that they can apply directly to their work."

Sylvie Nicol, Executive Vice President Henkel AG
“The ada fellows bring new ideas and networks to our company - that helps to secure our future.”

Jörg Hellwig, CDO LANXESS AG
"LANXESS has been a partner of the ada Fellowship from the very beginning. Our ada-fellows have learned a lot and are thus playing a decisive role in shaping the digital transformation at LANXESS."

Tina Müller, CEO Douglas
"The ada | fellowship is innovative and inspiring - our employees are thrilled."

Jörg Staff, CHRO Atruvia
"The ada | fellowship inspires, strengthens your capability to transform and prepares you for your digital future."

in the Fellowship program so far

the program to their co-workers

introduce new internal projects
following the fellowship
ada | journalism
We report on
technological change
In our digital magazine, podcast and weekly newsletter we explain the changes taking place in the economy, the world of work and society in general. We provide a European perspective on new technologies.


ada | journalism
We report on
technological change
In our digital magazine, podcast and weekly newsletter we explain the changes taking place in the economy, the world of work and society in general. We provide a European perspective on new technologies.


ada | events
Experience the future
We bring people together, initiate discussions, give visionary thinkers the opportunity to talk about their ideas, successes and dreams. Our events are a source of inspiration for anyone who wants to think beyond the boundaries of their own ideas and the familiarity of the professional and personal lives.
At Morals & Machines we talk with experts from the worlds of business, science and politics about how humans and machines will work together and complement one another in the future. Our upcoming conference will take place on May 25, 2023.


At Morals & Machines we talk with experts from the worlds of business, science and politics about how humans and machines will work together and complement one another in the future. Our upcoming conference will take place on May 25, 2023.
At the Ada Lovelace Festival we introduce and celebrate outstanding digital innovations and the growing diversity of the tech sector. The next festival will take place on September 14, 2023.


At the Ada Lovelace Festival we introduce and celebrate outstanding digital innovations and the growing diversity of the tech sector. The next festival will take place on September 14, 2023.
ada | about us
Why ada?
We are courageous, confident and foresighted. Inspired by Ada Lovelace, a poet as well as the world’s first programmer, who as early as 1843 described how humans and machines would interact in the future – at least 100 years ahead of her time. She transcended boundaries both in thought and actions, and foresaw the computer not merely as a calculating machine but also as a musical instrument, thus making a contribution to the way humans interact with machines today. Just like Ada Lovelace in her day, we see learning as a lifelong vocation.
