ada
We build the ability to lead in a world of work shaped by AI. With ada Flow, your teams build AI skills and develop their own AI agents for real tasks. With ada Shift, they develop their own AI solution in 12 weeks. The community meets and grows at ada Growth Days.


ada received the HR Innovation Award 2026 from Zukunft Personal for ada Flow, in the category Learning & Development.
Mehr als 70 Organisationen in der DACH Region vertrauen uns











72 %
of AI projects deliver no ROI.
Many companies have the tools, the budgets and the will to act. Most still do not get ahead.
Knowing AI is not the same as acting with AI. The gap is not technical. It is human.
Gartner, 2026
Why now?
1
AI does not just automate tasks. It changes how work is organized. The new skill is not operating a chatbot. It is about designing, steering and running AI workflows, workflows that do real work. Companies that build this now will operate differently from those that wait.
2
They bring their own tools, build their own workflows and decide for themselves what AI does. This is the mixed workforce that is emerging right now. The question is no longer whether AI is in your organization. The question is whether someone shapes how it works.
3
Individual AI skills are growing fast. Organizational readiness is not keeping pace. 65% of employees are afraid of falling behind, but only 13% are rewarded for redesigning their work (Microsoft Work Trend Index, 2026). The gap is not with the individual. It lies in the structures around them. Closing this gap is the real task.
The ada system
Start where you stand. ada Flow runs through the entire portfolio. It is included in every ada Shift contract and connects what comes next.
Our offers
For teams and organizations
ada Flow is the AI learning platform where your teams learn on real tasks and build their own AI agents and workflows. This creates AI skills you can see in everyday work. You are part of a community of people who use AI every day.
Every Flow subscription includes access to virtual live events and the ada community. Growth Day tickets are purchased separately.
Ready for more? ada Shift takes your teams to the next level of the curve.
Also for individuals: try free for 14 days
Explore ada Flow for teamsFor organizations
In the 12-week program, your teams tackle a concrete business challenge and develop their own AI solution in the ada Future Lab, supported by ada coaches. In the end, you have a tested prototype, teams with real AI skills and a network of organizations doing the same work.
ada Shift includes one Growth Day ticket per person.
from €3,000 per person
Apply for ada ShiftThe whole learning experience
The more AI changes the way we work, the more important personal exchange becomes. ada Growth Days are live events where the ada community comes together: practitioners and peers with similar challenges. We share what works, learn from each other and create helpful connections to build AI skills together.
Every person in ada Shift receives a ticket to the next Growth Day.
Tickets from €150
Growth Day datesReference
“With ada, employees learn new skills and ways of thinking that they can apply directly in their work.”
Mathias Kammüller, Chief Digital Officer, TRUMPF
70+ partner organizations
In industry, financial services, healthcare and the public sector.
Active since 2018
In use in organizations before most people had heard of ChatGPT.
Federal funding (BMBF)
AI skills platform with federal funding for research and development.
Community
Every Flow subscription includes access to virtual live events and the ada community: shared workspace, peer learning and the people behind the success stories.
Four times a year, the community meets in person at ada Growth Days. About 60% of previous participants were not yet ada customers when they joined.
News from the communityGetting to know each other

Felix Born
Senior Sales Manager · ada
“Whether you try ada Flow, check ada Shift for your team or are simply curious: in 30 minutes we find the right way in together. No sales pitch, no pressure.”